MargeDaily
8:03 am
Margin alert
Shoes (white, 42): −€5 per sale on Instagram, 3 days running.
Your real margin, every morning.
Every morning at 8 a.m., on your phone: what each product really earned yesterday, after ad spend. You know what to cut, and where to put the budget.
Free 15-min diagnostic, no commitment.
For Odoo 16 to 20. Works with any store connected to Odoo.
See what you'll get every morning07:595G
m
MargeDailyAtelier Nord, fashion
Tuesday 13 October
Revenue (excl. VAT)€3,000
Online / in-store€2,000 / €1,000
Ad spend€500
Pause Shoes_Autumn on Instagram. Move the budget to the t‑shirt: +€10 per sale.
Tap a line for the maths, the ? for what it means.
Where does this number come from?
Every euro traces back to its source: an Odoo order, a campaign, a spend.
Tap a line in the brief.
Fictional example. With your data, every amount links to the real order or the real campaign.
Your ads claim sales that never happened.
Facebook, Instagram, Google, Pinterest and TikTok each take credit for the same sale. The result: inflated numbers and misplaced budgets.
Sales according to Facebook€450
Sales according to Instagram€1,050
Sales according to Google€1,000
Total claimed by your ad platforms€2,500
counted twice
Actual sales in Odoo€2,000
€500 of phantom sales
The same sale, counted by two platforms. MargeDaily keeps only the real sales from Odoo, then calculates your margin after ads.
How many ghost sales do you have?
Shown in your ads manager. Not sure? Leave it at 4.
Sales likely counted twice
€1,800 to €3,600
per month, out of €12,000 claimed.
For every €1 of ads, you probably bring in between €2.8 and €3.4, not €4.0 as reported. In sales, not profit.
Rough estimate based on average double-counting rates. Only the diagnostic gives your real numbers.
Up and running in 4 steps
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Diagnostic
15 min, free. We check that your margin includes all your costs.
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Onboarding
Accounts connected, costs checked. First brief within a week. Reliable tracking optional.
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Crunched every night
Sales, costs, shipping, fees, ads: all cross-checked. Anything missing is flagged, never made up. The last 7 days are recalculated every night.
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Notification
The brief every morning, the review every Monday. WhatsApp, Telegram or email. Plus a 30-min review call every month.
Your tools, joined into one number
Odoo sees your sales. MargeDaily adds everything it doesn't count: ads, payment fees, shipping, returns. What's left is your real margin.
Tick what you use. The diagram builds itself, and you see what your brief will tell you every morning.
Some connectors are still being rolled out: we tell you which ones during the diagnostic. Missing a tool? Tell us.
Your 8 a.m. brief
Something's off? You know the same day.
MargeDaily
8:03 am
Stock alert
T-shirt (black, M): out of stock in 4 days. The campaign is still running.
MargeDaily
8:04 am
Loyalty alert
7 of your best customers haven't ordered in 60 days.
MargeDaily
8:04 am
Tracking alert
Your ads claim €3,000 in sales, Odoo sees €2,000. Check your tracking.
One line of the brief, €900 more margin
+€900
per month, just by pausing one campaign that was selling at a loss. Projection based on the example, not a client result.
Shoe sales via Instagram6 a day
Loss per sale−€5
Loss per day−€30
Over 30 days−€900
Your data stays yours
Calculated, not guessed
Every margin can be checked line by line. The AI writes, it doesn't count.
Zero customer data sent to AI
Only totals. Never a name, an email or an address.
Hosted in Europe
European AI (Mistral). A dedicated model is available on quote.
AA
Behind MargeDaily, a real person
Adam Arnaud. In e-commerce since 2019: co-founder of a marketplace, managing director of a distributor, then Odoo integrator and paid acquisition specialist.
I set up every account myself. And I'm the one you talk to every month.
Pricing, kept simple
Free
€0
The 15-min diagnostic, then yesterday's brief on your real numbers. You only pay if it works for you.
Subscription
Scales with ads
The price follows your ad budget. Brief every morning, review every Monday, alerts. First month with no commitment.
Onboarding
Your choice
Through your trusted Odoo partner, or directly with us. The price depends on the option.
Guaranteed: a wrong number caused by MargeDaily, and that month is free.
Launch offer3 spots until December 31: free onboarding, tracking at 50%
off.Claim a spot
Is your margin complete? Find out in 15 min.
A free diagnostic, with no access to your accounts. We check three things with you: your product costs in Odoo, the sales your ads count twice, and your payment and shipping fees. You leave with a list of the costs missing from your margin, client or not.
Questions
Which Odoo do I need?
Odoo 16 to 20, with API access: Custom plan on Odoo Online, Odoo.sh or self-hosted (Enterprise or Community). On the Standard plan? The free diagnostic shows what's missing from your margin, and we help you move to Custom (about €16–20 more per user per month).
My store runs on Shopify, WooCommerce or PrestaShop.
Great, as long as your orders land in Odoo. During the diagnostic, we check they come through complete: amounts, channel, refunds. Not connected to Odoo yet? Your integrator can do it, and we'll point you in the right direction.
What about my physical store?
Included. Point of sale and website in the same brief.
My cost prices are wrong.
Very common. We fill them in during setup, in Odoo or in MargeDaily, your choice.
How much of my time does it take?
About 1 hour for setup: a kick-off call and your access details. Then 2 minutes a day to read the brief.
What if it doesn't pay off?
You pay nothing until you've seen yesterday's brief on your real numbers. The diagnostic is free and tells you upfront what we can find. Nothing to fix? We'll tell you, and that's it. In the first month, you can stop whenever you like.
Is this my net profit?
No. MargeDaily calculates your margin after ads: sales, minus product costs, shipping, payment fees, returns and ad spend. Your fixed costs (salaries, rent, subscriptions) are not included: it is not your accounting result. It is the number that tells you whether your sales and your ads pay off.
Do you run my campaigns?
No. We measure, we don't sell ads. Never both player and referee.