Ghost sales calculator
Facebook, Instagram and Google often take credit for the same sale. Estimate how many sales your ads count twice, and what €1 of ads really brings in.
Shown in your ads manager. Not sure? Leave it at 4.
Sales likely counted twice
€1,800 to €3,600
per month, out of €12,000 claimed.
For every €1 of ads, you probably bring in between €2.8 and €3.4, not €4.0 as reported. In sales, not profit.
Indicative estimate. Only the diagnostic compares your platforms with your Odoo total.
Why your ads inflate their numbers
Each platform counts a sale as soon as the customer saw or clicked its ad in the days before. A customer who saw your Instagram ad, then clicked on Google, is counted by both. Badly installed tracking adds orders counted twice, or not at all. Odoo records the order only once.
How the estimate works
Claimed sales = budget × reported ROAS. Share likely counted twice: 5 to 10% with one platform (view-through sales, tracking), 10 to 20% with two, 15 to 30% with three. These are orders of magnitude, not a measurement of your accounts.
Is your margin complete?
In 15 minutes, on your own screens and with no access to your accounts, we check three things: sales your ads count twice, product costs filled in Odoo, payment and shipping fees deducted.
Check my margin